1. Post Content Worth Engaging With
If you want to increase social media engagement, you need to create content that people can engage with. It could be a poll on Twitter, a video people can relate to, a graphic that makes people laugh, or a product photo that encourages someone to tag their friends. Choose to post content that will receive a positive reaction from people. Is your post about something beautiful, inspiring, funny, or relatable? Choose content that’ll drive an emotional response from people. As you’re building a store avoid posting things that’ll make people angry at your brand such as sensitive issues.
2. Respond to All Comments
To increase social media engagement, you need to be social too. When customers send you a message or leave a comment on a post, they’re giving you an opportunity to talk to them. Whether they leave a positive or negative message, you should be responding to each customer. You can show appreciation for positive messages and suggest a resolution for negative ones. The only time you wouldn’t respond to a post is if someone tags their friend as they’re not directly engaging with you.
3. Encourage Readers to Comment, Like, and Share
When you create a post always add a call to action at the end of it. You can ask people to like, comment, and share with their friends. People are more likely to share a post if you ask them to.
4. Start a Facebook Group
Facebook groups are a great way to increase social media engagement. Groups are generally more social than pages as members are free to post their questions at anytime. By having a group, you can allow your customers to communicate with each other. This will allow them to get to know other people in their niche. You should also be active in your own community and strengthen your relationships with others. You’ll should moderate posts within the group to avoid spam. But also to ensure that the group remains valuable to its community.
5. Run Contests and Giveaways
The easiest way you can increase social media engagement is to run contests and giveaways. You can ask people to take certain actions such as visiting a landing page on your website (that you can retarget). You can use tools like Rafflecopter which you can use to grow your social media following and increase social media engagement as contest requirements. You’ll need to give a prize to a winner but the prize can be expensed by your business.
6. Use Images in Every Post
According to Buffer, tweets that include images tend to gain 150% more retweets than tweets that don’t include them. Images capture more attention when scrolling through newsfeeds than just plain text. Adding relevant images to your post will help encourage more social media engagement.
7. Get More Followers
Having followers will surely help you increase social media engagement. Those with under 100 followers will receive less engagement overall than brands with tens of thousands. Social media engagement can be a numbers game. If you have a bigger audience, you’ll be more likely to have a higher level of engagement on your posts. You’ll still need to ensure that the quality of your social media posts is high. But it’s a lot easier to receive post engagement when you have a big audience.